Round & Round

The Olympic Committee revealed the branding for the 2016 Olympic Games in Rio de Janeiro on New years Eve last week. A smooth flow of 3 hand-holding figures with a scripty wordmark, the logo was developed by a Rio design form called Tátil.  According to the Logo Lounge website, it was chosen from 139 submitted logos from agencies across Brazil.

LogoLounge noted:

"In addition to the requisite vibrant colors and sense of celebration, there’s a lot to see in the new design—people uniting, of course, but also the shape of the city’s landmark Sugarloaf and the subtly embedded word 'Rio.'"

The controversy is already brewing as critics compared it to the logo of the Telluride Foundation as well as “The Dance,” by Henri Matisse.  You can be the judge.  I like it's smooth flow and think it is better the the goofy Vancouver logo from the last Olympics.  I can see the similarties in the figures and the shapes as compared to the Telluride logo as well as some of the colors... but the Rio logo seems to have taken it a step further.  And any smooth set of naked dancers are going to compared to Matisse, especailly if they arere holding hands!

Read the LogoLounge post here.
The Rio 2010 Olypmic website, read here.