Summertime

It is easier to design in the Winter. In the Buffalo Winter, it's cold outside, you are in the house more, and you tend to spend more time in front of your computer... In the Summer it is tough to commit to sitting still.

We have such a small window of truly wonderful weather that you want to be out, out, out. In the Winter, I can even sneak a few weekend working hours in. But in the Summer? No way.

When I first got into this business, it used to be typically slow in the Summer. The theory being (and the old timers will attest to this) was the decision makers in large companies (CEOs, Big Bad Bosses, etc.) were all on vacation in the Summer so decisions were not made, and nothing could get signed off on, in regards to developing marketing materials. The advertising and marketing field had a 'season' where things got designed and developed in the Fall and were produced in the Winter for the Spring marketing season. Ask any printer you know, who has been around for more than 12-15 years, and they will tell you all about this.

But this is not so anymore. Bosses take vacations all year round, people are work-a-holics and never stop and there isn't a 'season' in this field anymore and hasn't been for ages. It has been a busy Summer, and the fact that I haven't blogged about anything since the Prince piece- which was more that 2 weeks a ago- just goes to prove that fact. It is not that I haven't had anything to say (read: complain about) it has been quite a pile of work piled upon us. Not complaining, mind you, just explaining.

All this makes it hard for a small, family shop like ours to get away. We have a camping trip planned, but as anyone who was reading this blog over the last few years knows, the computer comes on the trip. I can usually work via email just a bit to keep thinks rolling. So with Summer in full swing, we try and squeeze a lot into our free time (which never involves the computer or TV)... If I am not working, I am going to try to get in a walk, bike ride, a trip to the park with the kids, campfires, bar-b-cues, parties, a few outdoor rock shows, but no beach or pool-- it has been a bit chilly this Summer. So the Summer has been a "work-work-work-work-all week", and a "relax-play-relax all weekend" and then back to the "work-work-work-thing".

As the company continues to grow, maybe someday I can do less of the 'work' and more of the sitting back and watching.... maybe I can be of of those bosses that leaves for a month in Europe with his family, while the self-sustaining business runs itself with some capable employees?.. I will surly blog about that.