Mohawk Riot

The Hell Cometh

My latest rock poster design is for the upcoming Wolf Tickets CD Release Party at the Mohawk Place on Friday, Sept. 25th, 2009. I was pleased as to how this one came out, so I thought I would write about the process of creating it.

This design was based on the CD artwork which I developed earlier in the Summer. The CD art will see the first light of day (or should I say, dark of the inside of the 'Hawk) the Friday of the show. All the stuff I have done for head-Wolfer Chris Malachowski have 2 things in common: stars and the color red. It just always seem to fit what I do for the band.

The CD title is Here Come The Hell and I played around with creating a title graphic for some time for this project starting with the CD. I tried to find a font that was punky and sans serif. I use serif-less fonts often in rock posters, often relying on the Futura family (love that Extra Black!). From a distance, I think they are more readable. 

I couldn't find a font I wanted to use for this and I was getting tired of manipulating the typeface in photoshop- so I decided to go old school. I pulled out some old decrepit Lettreset Presstype (Helvetica Medium) and started to hand-set (or rub, I should say) the album's title. The sheets were old, crackly and the letters didn't stick very well- but I loved it!! I overlapped a few characters which a second burnish to cover pieces that fell off after not sticking. Kerning characters by eye, as well as lining up/overlapping them manually created the offset to the characters that I was looking for. Once I was happy with this built up art, I scanned it into Photoshop and adjusted the levels so the background became white and the characters solidified tonally. Also I filled in some of the missing pieces to hold together the integrity (ever so slightly) of the letter forms. I made a 600 dpi bitmap TIF file and dropped it into my cover image on the CD of the tanks. It was reused on this poster design.  And there you have it- by hand, punk rock!

The use of P22 Typewriter font was exactly what WT requested. This typewriter-themed font style has become popular with punk rock designers for ages so it fit the bill. It also has a hint of a quasi-military feel-- M.A.S.H. did the same thing for Stencil fonts. When I stared to add elements and text to the piece I decided to make the CD title art huge (it is proportioned about 400% larger that on the CD cover) to draw attention to this catchy name 'Here Comes The Hell' (no exclamation point needed). So if you can imagine this full size (see link at bottom), you can read the title from 15 - 18 ft. away. I added a few more stars to keep with the WT brand and decided to give the whole thing a rougher look by framing the large, manipulated, color-tweaked photo in a sharp-edged frame giving it the 'viewed through a broken window pane' aesthetic.

I took a few extra steps to further distress a couple elements. I upped the font size of a few characters and added a bolder stroke to others.   Some of the letters moved up a hair and a few down a hair creating some motion, some uneasiness and a bit (ever so slight) of drama. The main manipulated image borrowed was a square photo so I had to do something to fit it in the 11 x 17" format. By simply copying a chunk of the top of the photo, flipping it and pulling it out like taffy, I was able to fill the space with a ghostly shadow which almost looks like smoke. If you notice above the 's' in 'comes' there is a repeat of the tank antenna. I didn't bother to stamp it out as it looked natural as part of the background behind the large title.  Happy accidents, eh?

There you have it. Click here for a large PDF (4.2 MB) of the the poster or go authentic punk: go to the show and tear a poster from the wall of the 'Hawk as a souvenir. That is the greatest compliment to any poster designer.

Oi! See ya on Sept. 25th at the Mohawk!!

BONUS BEATS: Wolf Tickets on MySpace (hear 'em!).