Cheescake

The current e-newsletter put out by Graphic Design USA magazine features another OtherWisz Creative designed project- the Sweet Marie's logo we designed for Culinary Art's Specialties in Buffalo, NY.  We are honored to get the recognition again from this fine design publication! The logo was designed as a new brand for frozen desserts that will be available in the frozen food sections of major grocery stores in the US. 

This logo designed by our team last Summer.  The process included helping the client select a name for the new line of products.  Following the success of the Arthur Paul's frozen cheesecake brand we created a few years back, we again tried to find a name that was part of the family history of the company.  Arthur Paul was the founder, and the new brand is based on one of the current owner's grandchildren, Marie.

This logo has a lightness and familiarity to it that projects an innocent sweetness to the dessert; matched with an equally pleasing color scheme, it is sure to stand out with consumers. The Spring color palette is complemented with a flower sitting in for the dot on the 'i' and it's lose petal as the apostrophe.  The fonts include Didot and the playful ITC Veljovic.

Here is what Graphic Design USA had to say:

"SWEET STORY-- OtherWisz Creative provided naming and identity strategies for this new brand of frozen dessert. The client is Culinary Arts Specialties and Marie is a grand daughter of one of the owners. Mark and Jill Wisz head the Buffalo NY studio."

The enewsletter can be found on their website: http://www.gdusa.com/egdusa/2011/0412e/msg.html