A Rush And A Push And The Land Is Ours

Communication Arts online has posted a great feature on designing with type- Type is a Many Splendored Thing. For some designers, type poses a great and difficult task- the balance of light and heavy, the space between characters, between sentences, between block of copy and headlines- but a satisfying challenge worth conquering. The CA piece states:

Typography is complex, an intricate science. To the designer, and connoisseur of type, choosing to use a particular font in one’s work is a big decision. The implications are huge; the characters carry weight in terms of how they are perceived as well as what they are referencing.

This is exactly why I love to especially design posters and logos. A lot of the logos we design are built upon type-- often merging a symbol with text characters. The fun part for me is always the careful balancing of the individual characters. The same with posters, using bold and visually strong fonts, it is often about the perfect space between the characters, not just the characters themselves.

Read the article online- it features a really cool gallery of examples including last year's Typecon poster art designed by Roy Burns & Clifford Stoltze. The tagline was "Boston T Party" and featured multiple variations of the the letter T on tea bag shapes. Designing a type poster for type people- could this be one of the greatest challenge of all!