The Kids Are Alright

Branding so deep it is invading chromosomes!

I received an email yesterday from a friend of mine, a fellow graphic artist, that was quite funny and interesting. He attached the drawing to the right. Apparently he went into his son's room while he was quietly drawing to take a peek at what he was doing. When he looked over his shoulder, he was surprised to find him drawing the OtherWisz logo!! What the?!?!

Now his son may have seen our logo a few times, on a t-shirt his dad has, maybe on letterhead his dad might have received from us... but it is not like he sees it everyday like my kids do (J. had made our oldest a mobile when she was baby that had the black and white OW logo hanging on it.)

I would say this is a testament to our skill as designers of memorable logos, to say the least. The logo apparently leaves such a lasting impression on today's youth- now that is how you build a brand from the ground up, eh? At least three feet from the ground up!

My friend mentioned that the OW logo has taken precedent over his other favorites, the Sabres logo (pictured below the OW logo on this sketch) and the Bills logo. It also contains some of his fav design elements: a star, a circle and a "W". Comparing his rendition of the OW logo vs. the Sabres logo- he seems to be able to reproduce our logo easier- and I am sure he has seem that 'flying goat' before, it is all over this freakin' town!

A brand so strong kids can love it! Start 'em young!