One of My Submarines

Write/Paint

Back in 1984 when Apple revolutionized the world of personal computing with the Macintosh computer I was graduating from Tonawanda High School. I took several art and design classes from my favorite teacher William DeGlopper including photography, graphic design, illustration, plus a printing course (in shop class, no lie) but no computers. I continued my path as a designer enrolling into Buffalo State College the same year and ran through their design program-- with some journalism tossed in. The closest I came to a computer was word processing at the The Record, the school paper. When I first came into touch with a computer that could be used as a design tool, the decade was coming to a close as the 90s began.

The first Mac I actually used to design was a bit more advanced version that the one here (SE-30)... barely... It was this same size. And though I didn't carry it around in a little sack riding in my bike's basket, I did carry it around from my job to my house. It seems funny to lug this big box around, but this little machine was actually pretty compact for it's day and age. It is interesting how computers went from this, to bigger desktops and back to a small size in its life cycle of 25 years so far.

I have a couple of these little Mac SE-30s boxes and I love the information, instructions and photos in the manual. Last year I posted a piece about the the fonts that came pre-loaded (er, I mean you had to load them yourself from a small floppy disk) on this machine and another one about using the state-of-the-art MacPaint.... this time I chose to show you the 'lifestyle' photography from the original Mac manual.

The images are pretty humorous in their authentic '80s office style and preppy, white guy-ness. The shot with the guy in his office late at night with his sweater around his neck is priceless. It's marketing like this-- with its uber-80s geek-ness-- that kept the rock poster designers from using computers... and probably it's list price of $4,400 ($4,900 with hard drive). Think about what sort of computer you can get today for four grand!

Quick note on the carrying case: "... Your Macintosh will fit under the seat in most commercial airplanes. and in the overhead compartment of others.." Try carrying this thing onto a plane today, let alone getting in UNDER the seat!


A little tickle to get it started, adjust the brightness and you are computing!


Why is this man's collar down? You can tell by the look on this guys face he is crunching numbers. Internet porn had yet to be invented but the calculator watch had.


The ease-of-use. Big desk, littel computer: a couple dudes working in their law office or someplace businessy like that.


The sexy. After hours '80s dude chillin', catching some UV rays California-stylee.


The traveling computer: Packing it up to go... city awaits in the distance.


Bicycle Race. ... and then going, with the little mac riding up front in the basket. Jealous guys looks on from shadows.


Hello, aren't I beige. Love me.