Monday, March 7, 2011

BRAND New Cadillac

Western New York's weekly business newspaper, the Business First, ran a great feature on OtherWisz Creative Corporation's re-branding efforts of one of our clients, Boston Valley Terra Cotta.  The article appears in this week's issues (March 4-10, 2011) is titled, Company That  Rebuilds Initiates a Rebranding. It includes quotes from Jill and I, John Krouse the president of Boston Valley Terra Cottta and a few other side notes from representatives from some of the larger advertising agencies in Buffalo.

The articles describes OtherWisz Creatives' initial meeting with BVTC and details some of the efforts that we underwent for their corporate rebranding initiative including meeting and interviewing employees, researching competition and brainstorming with the BVTC staff.
For BVTC, the process of exploration was "eye opening." Said owner John Krouse, "Some questions (from OtherWisz) made us think that we had to redo our business plan and how we thought of our company."
That is how in-depth we got- - forcing the client to re-think their overall message, even questioning the company name! What we ended up with was a refocused message, a new brand, new graphics and a more solid presentation of BVTC. Everyone involved saw the rebranding as a great success.

Thanks to Biz1st write Dave Bertola for scribing a flattering piece on our company and our work and for Biz1st photog, Jim Courtney, for not making Jill or I look goofy in the photos. Nice bonus- the accompanying photos shows us examining the BVTC sample box which recently won a America Package Design Award from Graphic Design USA magazine. yeah!

Link to the article on the Business First website.

Here is a low res PDF version of the article to print and read.

View some of our BVTC graphics work on the OtherWisz website.

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