Stay Gold

The 2011 ADDYs saw our talented team at OtherWisz Creative bringing home some hardware!  The Rave Reviews were celebrated at the Tri-Main Building in north Buffalo and saw a good showing of Buffalo creatives hanging, drinking, watching break dancers, drinking… well you get the picture.  Most of the large agencies won the majority of the awards (as usual) but our crew had a great showing, winning 2 silver, a gold and the 'best showbook ad'. The last one was quite a surprise!

The package design we created for Boston Valley Terra Cotta has won it's second set of kudos taking a silver at the ADDYs in the 'Sales Promotion, Sale Kit' category. Last month the BVTC box won an American Package Design Award from Graphic Design USA magazine. The other awards went to two more of our BVTC projects, the pocket folder with line cards set and the 64-page Terraclad catalog.

As a Buffalo Ad Club corporate member, we had to submit an advertisement for the event showbook.  Since the event was a 'rave theme' this year, our ad was a play on words hinting at the club drug ecstasy, or 'E'. See it below. It won best ad in the book and came with a big wall plaque award. 

Kudos from the judges in the Showbook- on the TerraClad book: "Detailed and well executed." and on the TC Box, "Very cool package."

Congratulations to the OW team, great job! We are humbled to have others really appreciate our work --  we know we like, we know the client liked it --  it is cool to know other people like it as well!  See our winners below.

Gold ADDY
Category: Collateral Material, Brochure, Color
Title: TerraClad Product Brochure

Client: Boston Valley Terra Cotta
Credits:
 Mark Wisz, Art Director
, Jill Wisz, Creative Director
, Dan Wangelin, Designer
, United Graphics, Printer

Silver ADDY
Category: Sales Promotion, Sales Kit
Title: Boston Valley Pocket Folder

Client: Boston Valley Terra Cotta
Credits:
Mark Wisz, Art Director/Designer, 
Jill Wisz, Creative Director, 
Dan Wangelin, Production Artist
, United Graphics, Printer

Silver ADDY
Category: Sales Promotion, Sales Kit
Title: Terra Cotta Product Sample Box

Client: Boston Valley Terra Cotta
Credits: 
Mark Wisz, Art Director, 
Jill Wisz, Creative Director/Designer, 
Dan Wangelin, Production Artist
, Hawver Display, Package Manufacturer

Best Showbook Ad
Title: We heard there was a rave tonight...

Client: OtherWisz Creative Corporation

The above photos were shot by Joe Cascio.
"Stay gold, Pony Boy..."

>> See all the 2011 winners at the AdHub website.

BRAND New Cadillac

Western New York's weekly business newspaper, the Business First, ran a great feature on OtherWisz Creative Corporation's re-branding efforts of one of our clients, Boston Valley Terra Cotta.  The article appears in this week's issues (March 4-10, 2011) is titled, Company That  Rebuilds Initiates a Rebranding. It includes quotes from Jill and I, John Krouse the president of Boston Valley Terra Cottta and a few other side notes from representatives from some of the larger advertising agencies in Buffalo.

The articles describes OtherWisz Creatives' initial meeting with BVTC and details some of the efforts that we underwent for their corporate rebranding initiative including meeting and interviewing employees, researching competition and brainstorming with the BVTC staff.

For BVTC, the process of exploration was "eye opening." Said owner John Krouse, "Some questions (from OtherWisz) made us think that we had to redo our business plan and how we thought of our company."

That is how in-depth we got- - forcing the client to re-think their overall message, even questioning the company name! What we ended up with was a refocused message, a new brand, new graphics and a more solid presentation of BVTC. Everyone involved saw the rebranding as a great success.

Thanks to Biz1st write Dave Bertola for scribing a flattering piece on our company and our work and for Biz1st photog, Jim Courtney, for not making Jill or I look goofy in the photos. Nice bonus- the accompanying photos shows us examining the BVTC sample box which recently won a America Package Design Award from Graphic Design USA magazine. yeah!

Link to the article on the Business First website.

Here is a low res PDF version of the article to print and read.

View some of our BVTC graphics work on the OtherWisz website.

We Are The Champions!

We have just been informed that the Boston Valley Terra Cotta Sample Box we designed last Fall has won a place in the 2011 American Package Design Awards! Sponsored by Graphic Design USA magazine, the competition highlights excellence in USA-designed packaging. We are part of the 15% of winners chosen from the over 1,500 entries submitted from all over the country.

The winning sample box design will be featured in an upcoming issue of the magazine and available online as well.

Here is what the OtherWisz Creative website says about this project:

"The product packaging created for Boston Valley Terra Cotta replaces an existing color sample board of terra cotta chips glued to a large and heavy masonite board.  OtherWisz Creative designed a custom, compact box to showcase the company's color line. Made with recycled cardboard and modifiable inserts, we developed an affordable and flexible way for Boston Valley to ship and showcase both color chips and project-specific product samples.  Wrapping the packaging with full-color illustrative photographs, the Boston Valley Terra Cotta Sample Set is an architect's resource to the company product line."

Good job OtherWisz Creative team (Dan, Jill, Mark)! and the guys at Hawver (box manufacturers)!  
Above, rockin' box photo by Joe Cascio.