Monday, December 13, 2010

Colors! Colors! Colors!

Pantone announces the 2011 Color of The Year and it's pink.  Not quite sure how I feel about this one, probably won't have any chance to use this in 2011... but, hey! ya never know. Apparently PINK is hot for 2011!

The 2011 pink is called 'Honeysuckle" and is number 18-2120 from the new numbering system (the closest match to the standard Pantone colors is 205 U). "A dynamic reddish pink," as they describe it, can be used for wedding invites, house paint, clothing and.... well, that is probably about it.  I think last year's color-- Pantone 15-5519 Turquoise-- had more practical uses, but they have experts working on this, I suppose...  It seems like a lot of hype (you can download the press release for this announcement on the Pantone site) but they need to have something to say every year to keep there products valid to designers.

The Pantone site describes next year's pink as:
"A Color for All Seasons
Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it. Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life."
So, hey kids, go PINK in 2011!!

No comments: