Insight

Here is a great piece published on Mashable highlighting the Top Ten Digital Marketing Trends of 2010.  As the internet continues to speed up everyday life, including the way advertisers interact with the public, it will be interesting to see how active these trends are by the end of 2011.

Written by Todd Wasserman, the article's highlights include:

Bar Code Scanning- By using your smart phone to scan an in-ad bar code to get more info online, this has taken the place of simply listing a website URL in an ad. This is also interesting because you are letting people decide themselves if they want to dig deeper- and then tracking their activity. Instant stats!

Location-Based Advertising- By checking in at a specific location to get a deal, everyone knows where you are at all times.  Skeptics think this level of transparency may be taking it too far by letting some people know when you are not at home.  Just pray none of your Facebook 'friends' are prone to burglary.

iAds- ads, ads, everywhere, popping when you least expect... even on your smart phone, Ipad, etc. Are we expecting to be inundated all the time now with ads everywhere we turn? Are people starting to ignore the messages advertisers are force-feeding them?

Group Buying- Groupons has taken a lot of flack, but it seems to be working as thousands of people save at the same time.

Personalized Video- Technology has allowed the user to get involved now as your name and image and location can be included in video messages.

Technology has allowed advertisers to engage people at every turn.  Like I noted above, there is a point where the viewer will ignore the message as they commonly do with paid search engine listings.  The trick for us marketers is to uniquely engage them so they will still care.

Read the full article online here to see all the trends in online marketing of 2010...