Eat To The Beat

One of our favorite start up clients here at OtherWisz Creative is Cater Tots.  Curtis Knight started his own company while still working three other jobs- no kidding.  Cater Tots caters freshly prepared, healthy food to daycares in Western New York. Recently profiled in Buffalo's Business First newspaper as a 'Rising Star," they just scored a large contract with the local YMCAs. Way to go Curtis. Read the article online here, link me! Unfortunately, you have to be a subscriber to Biz1st to get to the full article which is ridiculous. Even the New York Times posts for free. 


The backstory: OtherWisz Creative met with Curtis about 2 years ago when he asked us to help develop his brand for this new start-up idea he had.  He found us online after searching for 'graphic design, buffalo, ny' on Google. He wanted OtheWisz to come up with a logo to start him off on the right foot. Within the first few weeks of starting this project we got a frantic call from the client asking that we hold because he needed to change his name!  The company's first choice of a name was already taken. Yikes! We all regrouped and began to work with the new name, Cater Tots.  OW went on to create the logo and brand based on the combination of healthy foods and happy kids.  Bright colors and playful typefaces make this logo fun, bright, safe and accessible.

The project continued with business cards and a simple website to get him out there-- he was off and running. The following summer-- for an upcoming trade show-- we created a table runner, line cards and then eventually, brochures. The company used these marketing materials to send out letters of introduction helping to land new clients early this year.  Cater Tots is a good example of money spent right on marketing materials and the success that can come from having a professional, well designed brand image accompanying his sound business practices and outstanding customer service.

Congratulations to another successful OtherWisz Creative client-Curtis Knight and Cater Tots!