Ham n' Eggs

OtherWisz designed a nifty, little restaurant guide for the out-of-town designers coming in a few weeks for Typecon. This was a fun project where we got to do pretty much what we wanted- all we started with was some text and a list of restaurants written and compiled by Richard Kegler of P22.

The design is a 16-panel accordion fold that ends up being 8-1/2" x 2-1/4" to fit in a back pocket. The design was inspired by NYC subway guides (great bunch of them online here) and the font we used, P22 Underground. The font has these great extras that link together to make subway map lines. I wanted the cover to be type-a-riffic sensation with a balance of letter-forms and white (black) space. Sounds good, right? Those P22 Underground characters fit so well together, I could not resist fitting them into each other.

We divided the list of eateries into 'sections of town' and J. put them in order - starting from the Hyatt (base-camp for Typecon) and moving outwards including: Waterfront, Downtown, Theatre District, Chippewa, Allentown Elmwood Village and the must visit 'Off The Beaten Path.'

The printing was supplied by United Graphics (thanks Scott!), who has donated a bunch for the Typecon planning team. We were glad to do this project, and I was pretty pleased with the result. The PDF is up on the Typecon site and the printed guides will be available upon registration.

Here is a bit from Rich's introduction:

"Buffalo is food town. Like the many fine establishments to be found in the largest city in New York State, Buffalo restaurants abide by Darwinian principles: only the fittest eateries survive—there is little room for bad food."

You can check out the PDF (click here) but you best pick up a folded, printed version to really enjoy it's compactness.